Senior Tourism & Marketing Coordinator

The City of Georgetown is a vibrant and dynamic community dedicated to promoting tourism and enhancing the visitor experience. The city is known for its rich history, cultural attractions, and commitment to providing exceptional service to both residents and visitors. As a growing destination, Georgetown prioritizes a welcoming atmosphere, economic development through tourism, and fostering community pride. The City’s Convention & Visitors Bureau (CVB) plays a crucial role in attracting tourists, supporting local businesses, and promoting events that showcase the unique character of Georgetown. The Senior Tourism and Marketing Coordinator position is an exciting opportunity for a motivated professional to take on a leadership role within the CVB. This full-time, regular position offers an annual salary ranging from $59,269.60 to $74,256.00 and is designed for someone who thrives in a fast-paced, customer-focused environment. The coordinator will oversee the daily operations of the Visitors Information Center, ensuring visitors receive excellent service and have a positive experience. Additionally, this role involves creating and managing marketing initiatives, both online and offline, to boost tourism and promote Georgetown as a premier destination for meetings, events, and leisure travel. This position requires a blend of administrative expertise, marketing savvy, and strong interpersonal skills. The coordinator will manage part-time staff, including training and performance evaluation, while also organizing events and campaigns to drive tourist traffic. A significant aspect of the job includes managing the CVB's social media presence and website content to engage a wider audience and maintain a professional image. Furthermore, the coordinator assists with financial administration related to the CVB’s operations, including processing payments and monitoring hotel occupancy tax data to ensure compliance and accurate reporting. The Senior Tourism and Marketing Coordinator supports the City’s Short-Term Rental program and works collaboratively with media agencies to implement advertising plans. This role also encompasses the responsibility of managing the retail operations of the visitor center’s gift shop, including inventory, sales, and merchandising. Handling volunteers and working with various stakeholders to deliver high-quality promotional materials and public service announcements are essential tasks. The position demands creativity in marketing program development and the ability to analyze tourism trends and report on visitor statistics. Overall, this role provides a unique opportunity to contribute to Georgetown’s tourism growth while working with a passionate team committed to making a difference. The ideal candidate is someone with a bachelor’s degree in communications, marketing, tourism, or related fields and at least two years of administrative experience, preferably with supervisory responsibilities and volunteer coordination. If you are enthusiastic about tourism, marketing, and community engagement, this role offers a fulfilling career path in a supportive and vibrant environment.

• Bachelor’s degree in communications marketing tourism or a related field
• Two years of full-time administrative work experience
• Supervisory experience preferred
• Experience working with volunteers is a plus
• Valid Class "C" Texas driver’s license or an out-of-state license with a three-year driving history
• Ability to manage and coordinate marketing programs and social media
• Strong communication and organizational skills
• Capability to handle financial documentation accurately
• Skill in customer service and visitor assistance
• Comfortable working independently and under pressure
• Proficiency with computer software and online marketing tools
• Excellent problem-solving abilities
• Knowledge of applicable laws regulations and city policies
• Ability to train and develop part-time staff
• Strong multitasking and time management skills