Director, Event Technology I - Courtyard by Marriott Dallas Allen at the Event Center, Allen TX
Posted on October 24, 2025
Encore is a global leader in event technology, offering audiovisual services that power the world’s most memorable moments. As a company, Encore is known for its innovative solutions, dedication to quality, and commitment to providing outstanding customer experiences across a diverse range of venues including hotels, convention centers, and other large-scale event spaces. With a strong presence in the events industry, Encore caters to a wide variety of clients, from corporate meetings and conferences to live concerts and entertainment megashows. The company’s culture embraces diversity, equity, and inclusion as core values, striving to create a collaborative environment that supports learning, growth, and excellence for all employees.
The Director, Event Technology (SNE) plays a crucial leadership role within Encore, responsible for managing the assigned location(s) to meet and exceed revenue and profitability goals. This position is fundamental in ensuring the delivery of world-class service through effective team management and strong venue partnerships. Reporting to an Area Director, Regional Director, or Regional Vice President in Venues, the Director oversees a modest team (fewer than two full-time employees) and manages venue revenue ranging from $450,000 to $900,000. The Director's strategic focus includes maximizing revenue, optimizing operational efficiency, and driving continuous improvement within the team.
This role requires cultivating and maintaining robust relationships with key venue personnel and clients at various organizational levels. The Director acts as a primary point of escalation for event issues, ensuring all client concerns are addressed swiftly and professionally to foster customer retention and loyalty. They collaborate closely with Venue Sales Leadership on sales strategies and participate in business review presentations to support the growth and sustainability of the business.
Financial management responsibilities include overseeing budgets, labor costs, equipment rentals, and invoice processes to maintain profitable operations. The Director is expected to utilize operational and financial reports to make informed decisions and fulfill sales forecasts accurately and on schedule. As a steward of profitability, they develop action plans to address financial deficiencies and identify business growth opportunities.
Operational excellence is key in this position. The Director directs daily floor operations such as scheduling and equipment setup, ensuring delivery adheres to high brand standards and client specifications. They are proactive in anticipating equipment challenges and utilize inventory controls to maintain safety, security, and quality assurance of the equipment. Team members under this leadership receive focused coaching and training on equipment and service standards to guarantee exceptional event execution.
Technical expertise is also a significant aspect, as the Director must possess a thorough understanding of audio-visual equipment and troubleshooting techniques. This knowledge enables them to effectively resolve software and hardware issues, sometimes acting as the sole onsite technician during events.
Moreover, the Director develops and implements sales strategies tailored to maximize revenue per event, including upsell and cross-sell initiatives. They prepare compelling proposals and presentations, attend pre-conference planning meetings, and collaborate with internal departments and external vendors to ensure seamless event delivery.
Customer service excellence is woven into the fabric of this role. The Director ensures the team delivers exceptional service by meeting and exceeding the expectations of both internal and external customers. They maintain a polished, professional image and supervise all event-related personnel to uphold Encore’s high standards. The fostering of a positive work environment promotes values such as accountability, continuous improvement, and a commitment to quality.
Candidates for this role typically hold a bachelor’s degree or possess equivalent experience, including over three years in audiovisual roles and at least one year in supervisory positions. A strong background in customer service or hospitality is advantageous, along with sales experience and proficiency with computer hardware, software, and systems like CRM and Microsoft Office. The position also requires a valid driver’s license for operational duties potentially involving company vehicles.
The physical demands of the job involve considerable standing, walking, lifting, and manual dexterity, often in busy hotel or convention center environments. The work environment may include exposure to noise, varying temperatures, and the use of high-end audiovisual equipment and electrical components. Flexibility in working hours is necessary, with expectations to work irregular schedules including evenings, weekends, holidays, and on-call shifts.
Encore offers a competitive salary range from $45,956 to $56,296 for this position, with compensation adjusted based on experience, location, and skills. Additional incentives such as bonuses and overtime pay may be available. Employees benefit from a comprehensive benefits package designed to support both personal and professional wellbeing. The company is committed to creating an inclusive workplace where diversity is celebrated and every individual feels valued for their unique contributions.
                - Bachelor’s degree or equivalent experience
 - Minimum 3 years in audiovisual roles
 - At least 1 year supervisory experience
 - Preferred 2 years customer service or hospitality experience
 - Sales experience preferred
 - Ability to troubleshoot and resolve technical issues
 - Proficiency in computer hardware and software
 - Valid driver’s license if required
 - Ability to meet physical demands of the job including lifting up to 100 lbs
 - Willingness to work irregular hours including evenings and weekends