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Merlin Entertainments North America is a global leader in the entertainment and attractions industry, renowned for delivering immersive and memorable experiences to guests of all ages. Among its prestigious portfolio is SEA LIFE New Jersey, an acclaimed attraction located in East Rutherford, New Jersey. Merlin Entertainments is committed to creating engaging environments where guests can explore, discover, and enjoy the wonders of the world’s aquatic life. With a focus on sustainability, innovation, and exceptional guest service, the company ensures a vibrant and supportive culture for its employees, reflecting its core values—We Care, Own Your Craft, Drive and Discover, Go Together, and Enjoy the Ride. The Cluster General Manager position at SEA LIFE New Jersey is a full-time, at-will role designed for a dynamic leader who is passionate about delivering world-class guest experiences while driving sustainable business growth. This role is the cornerstone of the attraction’s success, responsible for its strategic direction, profitability, and overall guest satisfaction. Reporting directly to higher management and serving as the face of the attraction, the General Manager fosters a high-performing, motivated, and inclusive team culture where every decision is anchored to the company’s values. In this role, you will champion a "Guest First" culture, ensuring that every visitor leaves with a memorable and engaging experience. Your leadership style will reflect empathy, agility, and a growth mindset, inspiring your team to excel in a collaborative and supportive environment. Implementing HR, Diversity, Equity, Inclusion & Accessibility (DEI&A), wellbeing, and corporate social responsibility initiatives will be among your key responsibilities, supporting employee engagement and inclusive workplace practices. The Cluster General Manager will take full ownership of the financial health of the attraction, managing Profit and Loss (P&L), delivering EBITDA growth, and strategizing cost control while optimizing revenue streams such as Revenue Per Capita (RPC) and market share. You will also oversee capital projects ensuring they align with return on investment (ROI) goals and are delivered on time and budget. Identifying and activating new revenue opportunities and fostering strategic partnerships will be critical for ongoing success. Collaboration with the marketing team to develop data-driven campaigns and utilizing guest insights for targeted market segmentation will be essential, along with protecting and promoting the SEA LIFE brand across all channels. Operational excellence is paramount; you will lead efforts to maintain a safe, efficient, and engaging attraction environment that consistently delivers exceptional guest satisfaction scores and maintains low risk through compliance and staff training. Health, Safety, and Security (HSS) are priorities under your leadership, with responsibilities including updating risk assessments, overseeing business continuity and crisis management plans, and investigating incidents to promote accountability and a culture of safety awareness. You will act as a key community liaison, building partnerships with local businesses, non-profits, and authorities, while ensuring clear communication and alignment across the attraction’s departments. The ideal candidate will have at least a bachelor’s degree in Business, Management, Marketing, or a related field, with a minimum of three years of management experience in a high-volume attraction or hospitality business. Proven P&L ownership and successful EBITDA delivery are essential, along with experience in family and children-focused environments preferred. A strategic thinker with commercial savvy, strong people leadership qualities, and operational expertise will thrive in this role. Flexibility to work weekends, evenings, and holidays, occasional travel, and a valid driver’s license are required. The pay range for this exciting opportunity is between USD $80,000 and $90,000 per year. Working with Merlin Entertainments means joining an organization that values your personal and professional development, offering a comprehensive benefits package designed to support your journey. Your role as a General Manager isn’t just about meeting targets—it’s about inspiring your team, enriching the guest experience, and ensuring the attraction’s lasting success in the community and industry.

• flexible schedule including weekends evenings and holidays
• occasional domestic or international travel required
• must maintain a valid driver’s license and applicable certifications
• physically able to move through attraction environment and perform essential functions
• ensure safety and wellbeing of guests and employees
• comply with health safety and security policy and legal standards
• lead team in risk management safe systems of work and safety culture awareness