Sales and Marketing Coordinator - Louisville, KY
Posted on October 24, 2025
River Crossing Assisted Living Community is a dedicated senior living establishment that operates under the umbrella of Tutera Senior Living & Health Care, a family-owned company founded in 1985. Tutera is distinguished by its commitment to the YOUNITE philosophy, which emphasizes genuine respect and personalized care for both residents and team members. This approach fosters a warm and engaging environment where employees are valued and actively contribute to meaningful decisions, empowering them to thrive professionally and personally. As a reputable name in senior care, Tutera Senior Living & Health Care offers both stability and opportunity, encouraging career growth through its Tutera University training program, which provides continuous learning and development for all employees. The company also prides itself on offering competitive wages and comprehensive benefits designed to support the well-being of its workforce.
The Sales and Marketing Coordinator role at River Crossing Assisted Living Community is a pivotal position aimed at expanding the community’s resident base through effective relationship building and strategic outreach. This full-time position requires a dynamic individual who is passionate about working with seniors and possesses a blend of skills in sales, marketing, and community engagement. The coordinator will develop strong referral networks, including hospitals, clinics, and senior-focused organizations, leveraging these connections to increase census and ensure a quality mix of residents. Responsibilities include promoting the community, providing prospective residents and families with accurate information and support, and coordinating marketing efforts to elevate the community’s profile. This role is ideal for someone with at least two years of direct sales experience in a healthcare setting, who can confidently navigate partner relations, advertising, media, social media, and event planning. The ideal candidate will demonstrate enthusiasm, assertiveness, and professionalism while maintaining collaborative relationships internally and externally. Excellent communication skills and a flexible, energetic personality are essential for success in this role. Tutera offers a competitive starting wage, but specific salary details are subject to change. The organization values dedication and compassion, pursuing a workforce that embodies these qualities while providing robust support and growth opportunities.
- Bachelor's degree preferred
- Minimum of two years of direct sales experience in a healthcare setting required
- Ability to develop and maintain referral relationships
- Strong communication and interpersonal skills
- Professional appearance and behavior
- Ability to work flexibly and energetically
- Demonstrated commitment to working with seniors