Marketing Coordinator - Worcester, MA

Solect Energy is a prominent and forward-thinking company specializing in solar and energy storage solutions tailored for businesses, schools, cities, towns, and nonprofit organizations across the Northeast region of the United States. With over 800 successful projects installed and more than 160 megawatts (MW) of clean energy capacity delivered, Solect Energy has established itself as a market leader in renewable energy deployment. The company’s expertise spans multiple disciplines including development, technology, policy, incentives, and financing to offer a holistic and comprehensive approach in helping clients maximize their solar and storage investments and reduce energy costs. Headquartered in Hopkinton, Massachusetts, Solect Energy operates as a wholly owned subsidiary of Pattern Energy Group, a testament to its strong corporate backing and commitment to sustainability. The company boasts an Operations & Maintenance team that supports over 700 customers, maintaining an impressive 99% contract renewal rate year after year, underscoring the reliability and effectiveness of their services. The role of Marketing Coordinator at Solect Energy is a critical position within the Marketing and Demand Generation team. This role focuses on enhancing the quality and effectiveness of Solect’s marketing campaigns to drive lead generation and brand awareness in the renewable energy sector. The Marketing Coordinator will be primarily responsible for executing integrated demand generation campaigns utilizing advanced marketing systems such as Account Engagement platforms, LinkedIn, Salesforce, and Google Analytics. This entails planning and managing multi-channel campaigns including email marketing, social media outreach, and webinars to engage potential customers and stakeholders effectively. In addition to digital marketing, this position requires an active role in event management. The Marketing Coordinator will handle the logistical planning, preparation, reservation, and on-site representation at various customer events within Solect’s service area. This includes managing data collection and reporting to assess the impact of these face-to-face engagements. Collaboration is a key aspect of this role, requiring close interaction with creative, website, marketing database services (MDS), and sales teams to ensure cohesive campaign execution and continuous growth of marketing initiatives. This hybrid position primarily operates from the Hopkinton office but also involves traveling to offsite marketing events and meetings, necessitating a dynamic and adaptable professional comfortable with a flexible work environment. The expected starting salary range for this role is between $56,000 and $70,000 USD, complemented by a competitive bonus structure and an extensive benefits package, all of which make this an attractive opportunity for professionals looking to contribute to the renewable energy revolution through innovative marketing strategies.

• Bachelor's degree
• Work experience in business-to-business marketing
• Strong communication skills
• Project management capabilities
• Ability to work in a hybrid office environment
• Ability to drive personal vehicle and load and unload trade show exhibit equipment and materials