Business Development Manager, Diageo Tequila, On Premise CPWS - Houston, TX
Posted on October 24, 2025
Southern Glazer's Wine and Spirits stands as the premier wine and spirits distributor in the United States, with a rich history and strong family roots dating back to 1933. As one of Forbes' Top Private Companies, Southern Glazer's is not only a leader in the beverage distribution industry but also recognized for its outstanding workplace culture. The company has earned accolades from Newsweek, highlighting its commitment to inclusion and diversity, women, parents, and families, reflecting its dedication to fostering a supportive and inclusive environment for all employees. As a family-owned business that champions innovation, excellence, and community, Southern Glazer's invests deeply in its workforce by providing leading technology, continuous learning opportunities, and a supportive atmosphere that encourages employees to bring their best selves to work every day.
Southern Glazer's offers a comprehensive benefits package for full-time employees that includes medical, prescription drug, dental, and vision coverage, along with tax-saving Flexible Spending Accounts, disability and life insurance plans, and a 401(k) plan. The company also supports professional growth through tuition assistance, promotes wellbeing with wellness programs, and provides paid parental leave, vacation accrual, and sick leave, among other benefits.
The Business Development Manager (BDM) role at Southern Glazer's is a dynamic full-time position focused on strategically managing and growing business with key accounts, specifically through Diageo's portfolio of brands. This role demands influential leadership to accelerate brand growth within assigned accounts faster than the competition and requires deep market insight to remain the category expert. The BDM is responsible for establishing and nurturing trusted relationships with accounts, becoming a key advisor and problem solver who can identify market trends and provide valuable insights. The role also involves advising on product placement, menu selections, and working closely with local teams and agencies for promotional activities, launches, tastings, and other events.
In addition to relationship management, the BDM drives account-level activation by partnering with sales consultants and area managers, coordinating efforts to educate teams and customers on programs, tools, and execution plans. The position involves conducting customer staff training, managing trade events, digital engagement strategies including social media and website displays, and supporting revenue and profitability targets. Successful execution of programs and brand activations requires collaboration across departments such as CPWS Trade Development and Diageo Activation teams to effectively localize and implement tools for education and promotional efforts.
Southern Glazer's values candidates who demonstrate a strategic mindset, strong analytical and problem-solving skills, organizational capabilities, and the ability to manage multiple projects efficiently. Experience with mixology is preferred for those managing On Premise accounts, enhancing the ability to deliver expert product knowledge and customer service. The role requires excellent communication and leadership skills, with the ability to build and maintain relationships across various stakeholders both internally and externally.
Physical demands of the role include extended periods of sitting and computer use, as well as occasional walking, bending, standing, and lifting up to 40 pounds. The workweek often extends beyond 40 hours, with flexibility to work mornings, nights, weekends, and holidays as necessary.
Overall, joining Southern Glazer's as a Business Development Manager means becoming part of an industry-leading company that champions employee growth, embraces diversity and inclusion, and offers rich opportunities to build a fulfilling career in the beverage distribution sector. This position is ideal for individuals committed to excellence, innovation, and leaving a lasting impact on the marketplace and their community.
                - Bachelor's degree in business administration or related field
 - Must be at least 21 years of age
 - 3-5 years of industry-related experience
 - Possess a dependable vehicle, valid driver's license, proof of state registration and insurance, and an acceptable driving record
 - Manage and stay within assigned budget
 - Demonstrate strategic and analytical thought process
 - Ability to analyze data to anticipate issues and model solutions
 - Strong communication, organizational, and commercial planning capabilities
 - Ability to understand and align with supplier strategies and teams